Recorded tweets

For some time twitter users have been asking for there to be a way of downloading their tweets in a different way rather than the traditional format of copy and paste, as this would take some time depending on how much you use twitter. The social networking site has answered peoples needs and tweets will be available to download by the end of the year. 

However not everyone seems to be happy as the initial idea of twitter was based on less is more with the restriction of 140 characters per tweet. Now being able to download and store tweets expands twitter. 

Google+ reaches 400m+ members

google+

Google’s social network Google+ has more than 400 Million members, Google’s Senior Vice President of Engineering Vic Gundotra has announced

He posted the news of his Google+ profile this morning, he also mentioned that Google+ also has 100 million monthly active users – If you count in the mobile app.

“this week we also hit an important milestone – over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months” wrote Gundotra

As a comparison Google+’s biggest rival (Facebook) had 955 million active users in July.

Of course, the methodology of counting active users (as opposed to the total number of users who’ve signed up the service) between the two companies may differ, but judhing by these numbers Facebook is currently 10 times larger than Google+.

That may sound like a massive advantage for Facebook, but one also has to take into account that it took Facebook several years to reach 100 million active users, whilst Google+ managed to do that within 12 months.

Google glass makes an appearance at New York Fashion Week

Google Glass

New York Fashion Week wasn’t just home to snazzy clothing from designers world-wide, several introduced new uses for digital technology at the Lincoln Centre.

Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing “Google Glass” – this futuristic bit of kit is an eyewear device google is currently working on. Photos were taken backstage using the device and shared to Von Furstenberg’s Google+ page ahead of as well as during the show.

Furstenberg and members of her team released a short film, compiled from video taken with glasses worn by models three days after the event. Tweets about the DVF show were up 160% from last season, meaning she ranked second amongst the most talked about designers on twitter according to third part data from social media agency, Whispr Group

Aside of from DVF’s show, New York Fashion Week, which ended last Thursday, seen the appearance of sylish gadgets from the likes of HTC and Rebecca Minkoff. Reporters used short-form mobile video for new kinds of coverage, and several emerging designers teamed up with startup company CutOnYourBias to let fans shape their collections. Live streams continued to grow in popularity, with additional twists from Marc Jacobs and Oscar de la Renta.

An old but goodie. Alexis Ohanian’s TED Talk on how to make a splash in social media.

Which points do you think still apply?

The Big Divide

We here at Viral Social Media love using Twitter both in the office through our business account and at home through our personal ones. However, theres a split between how individuals act on Twitter and how businesses use it. This gap is necessary and expected, but does the divide need to be so big?

Business have four favourite tweets, the “look at our product” tweet which is often little more than a link. Secondly is the “tell us how you’re using our product” tweet which is especially popular in the food industry e.g. What are you snacking on today? Thirdly is the competition style tweets and lastly are the special offers. These are all necessary tweets but why can’t businesses add in general, fun tweets too?

Individuals on the other hand are talking about their days, pop culture references and telling jokes. Its only a small leap for a business to start doing the same.

Here are our top tips for businesses trying to create a human face on Twitter:

  1. Talk about what your audience talks about - for example, Taco Bell, whose target demographic is teenagers and students, knows that movies such as Mean Girls are the new cult classic. They famously finished off tweets quoting the movie.
  2. Joke with your audience - if they say something a bit sassy, don’t be afraid to sass them back. Just be careful not to insult anyone!
  3. Interacte with other popular accounts - Popular accounts have more followers meaning that any interactions with them are more likely to be seen and more likely to go viral.
  4. Perform manual searches - don’t just wait for @replies to come to you, go out and find your audience. There may be people tweeting about your brand without your knowledge.
5 useful extensions for Google Chrome

Chrome has come a long way in terms of popularity over the last 4 years. The free, open-source web browser, developed by Google, is currently the most popular web browser available.

With that in mind, here are a few Chrome extensions you may find useful:

  • [Chrome to Mobile] - Whether you’re looking up directions to a job interview, meeting with a client, or just looking at a web page that would be useful to you on the move, then Chrome to Mobile is an easy way to give you access to a page you’re viewing on your desktop when you need it on your mobile. You can send a copy of the page to be viewed offline if need be.

    It will require a phone or tablet on android 4.0 or higher, or an iPad/iPod Touch with Chrome installed.

  • [BananaTag] - This app will be integrated with a Gmail or Google Apps account. Other Email clients are supported but be sure to check browser compatibility, and how instructions for use may differ depending on how you’ll be using it. BananaTag is an easy way to know whether an email you send has been viewed, and how it has been used. If you’re emailing prospective employers with job applications then you’ll know if they’ve been read, and if links included have been accessed. A free account limits you to tracking 5 emails per day, but your account can be upgraded if need be.

  • [Boomerang] - Boomerang allows you to schedule emails to be sent at a later date, even if you’re not online, save template responses, track email status, even remind you if an important email hasn’t received a response. A basic account limits you to 10 emails a month.

  • [PanicButton] With the press of a little red button you can squirrel away all of your open tabs, and restore them with the press of a little green button; handy little stop/go system for keeping your browsing habits hush hush.

  • [DropBox] This free service gives you 2GB of free online storage (with an additional 500MB per referral- up to 32 referrals for a total of 18GB of storage- subscriptions for up to 100GB are available) which gives you access to photos, documents and videos from any computer.

but these are just a taste of the library of extensions available on Chrome for your personal/professional use. I suggest you dive right in and see what works for you.

Facebook still not in China

Most countries have Facebook and it is apart of their everyday lives, however China is an exception. The social media site has never launched in China and does not look like it is going to any time soon. Speaking at the Social Media Matters event in Hong Kong on Friday, Jayne Leung Facebook’s North Asia director said the social networking site still has no plans to launch in China. 

Rumours that Facebook would launch in China surfaced when Facebook CEO Mark Zuckerberg visited the country earlier this year on holiday.

Even though Facebook has nearly one billion users, launching the site in China would increase the amount of users hugely as the country currently has half a billion internet users. 

The Chinese government blocked access to Facebook in 2008 due to censorship rules. 

Facebook CEO

Social Media Ban for Turkey?

Following the Indian Governments request for its major Internet Service Providers to temporarily restrict access to certain websites, much to the dismay of its citizens, it seems that the issue of internet censorship is still in the air, with recent indications from Turkey’s Minister of Transport and Communication, Binali Yildirim suggesting that his country might engage in similar censorship.

Turkey’s situation might not be quite so severe, as Yildririm states that sites like Twitter and Facebook would feasibly only be blocked for a few hours.

The ban in India, often referred to as Emergency 2012, followed civil unrest in its northeastern region; flames that were fanned by falsified images of violence spread through blogs and other social networking services. Sites like YouTube and Facebook were urged to take down content deemed inflammatory and hateful aimed at people from Northeastern India.

The ban wasn’t without support, but was far from popular, and service took days to be fully restored.

From Yildrim’s perspective, Turkey potentially faces a similar situation. While he believes that Social media can have a positive impact, there exists the potential for the same engine “Provoke great masses and misguide them”, and he has concerns over the spreading of misinformation about the frequency and scope of guerrilla attacks on Turkey by the Kurdistan’s Worker’s Party [PKK] which has been prompted by recent violent incidents between the PKK and the Turkish military.

An issue with the ban in India had been implementation. The Indian government instructed independent ISPs to block content deemed inflammatory, with varying results. If Turkey does take a leaf out of India’s book, a slightly different strategy might have to be considered.

Zuckerberg draws line in the sand

— Zuckerberg digs in his heels [Liked]

After news that Peter Thiel- had dumped almost all of his shares in Facebook, the company’s future looked all the more uncertain, and other shareholders would have been justified in being concerned about a potential domino effect. Other investors did follow suit, but the situation has taken a positive change.

Facebook stock shot up by more than 4% following news that Mark Zuckerberg, the company’s CEO, has commited to not selling off any shares a minimum of 12 months.

After the stock had closed below $18, Facebook noted that Zuckerberg did not intend to sell of any more Facebook shares for the next 12 months, and that board member Marc Andreessen was among prominent Facebook insiders who would be refraining from selling off the majority of their stock.

The move seemed to allay investors’ concerns about other major shareholders also taking advantage of the expired lock-up period last month, but still leaves Facebook stock trading at less than half of its IPO price.

Has the company finally drawn a line under its recent downturn, or is Facebook once again on the rise?

Facebook app permissions and the three bears

-Something’s been posting on my profile- and it’s still here!!

Online privacy can be an absolute nightmare. You take an innocent stroll in the proverbial woods only to come back and find that an unwelcome guest has made itself right at home in your digital space. When you install apps to your Facebook or Smartphone, you might not always take notice of just what it is you’re giving them access to. If you’re lucky, it might only be that the app is posting on your behalf. But a breach is still a breach.

I try to be as vigilant as possible, taking a pass on many apps that I imagine I’d quite enjoy using, because they want access to things like my location and other personal information that shouldn’t be vital to whatever bit of amusement the app would afford me. It’s not always that simple. How can you be sure what information an app needs to function beforehand, and without the permissions encroaching on your privacy?

The majority of apps ask for permission to post on your behalf, and for your email address. Making haste to join in whatever app sensation your friends are currently in the throes of can give you serious tunnel vision. It’s all well and good when it comes to apps by publishers that have earned a certain level of trust, but with hundreds of thousands of apps available… Risk abounds.

Regardless of your privacy settings, apps can be given access to information that can effectively track your life and that of your friends. Can you say with absolute certainty that they wont sell your email address? If an app has permission to access your DOB then it isn’t as comfortable a leap to the risk of identity theft as you might like.

Worse still, you may make every effort to keep yourself safe, but there are plenty of apps that can be given access to information like birthdays, education and work history; even that of your friends.

Facebook make every effort to put as much control as possible in our hands, but there’s still work to be done, especially when navigating your options can be tricky.  If you think your apps are overstepping their bounds despite any efforts on your part to keep that from happening then make Facebook aware of the situation so that developers who try and breach their platform policies don’t get away with it at your expense.